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How to Market your Private Island

By Islomaniac | August 23, 2007

I am not in the island business but I ran a business for a number of years and in that time I think I picked up a few tips for successful marketing of a product, and after all when it comes to selling your island you have to think of it as a product. Here are a few Do’s and Don’t for marketing your island.

Do: Consult with Professionals

There are two big companies in the private island world, Private Islands Online and Vladi Private Islands, these guys know what they are doing and have been doing it for years.  They have experience in the industry and have qualified, knowledgeable and helpful staff that can provide you with excellent marketing of your private island, whether it be for sale or rent. Therefore if you want to get excellent and appropriate exposure for your island contact these companies. 

Do: Know the Law

There are all kinds of regulations when it comes to buying and selling private islands.  Therefore before you market your island make sure you know the rules.  For example, if your island is in New Zealand the island must be offered locally for sale.  In order to know the rules you can contact the aforementioned experts or contact a local licensed agent.  

Don’t: Over Expose Your Island in the Media

If you are an island owner you probably enjoy your privacy, therefore when you are attempting to sell your island keep this in mind.  Marketing your islands to the media is a good idea, but only in moderation. Having your island advertised in every news paper, magazine and web blog is likely going to discourage rather than encourage buyers. Hans lollik People don’t want to buy an island that has been seen, reviewed and dare I say it “whored out” everywhere.  Once again I would recommend working with Private Islands Online or Vladi Private Islands, they tend to market islands in appropriate way without overexposing them in the media.  

Do: Advertise Honestly

All too often you come across islands on the internet with different names.  For potential island owners this is really confusing not to mention unethical.  If you wish to keep the name of your island a secret that is your right. However if your representative wants to change the name of your island it probably has more to do with ego than helping you in any way. In addition to keeping the name consistent you also want to advertise the features of your island in an honest way.  If someone tells you that your island is worth ten million but yourErakor Island gut is telling you it’s not worth it, it probably isn’t and prospective buyers will not think so either.  An agent who gives you a super inflated figure is likely a liar or a scam artist and most definitely does not have your best interests in mind.  I recommend working with a certified island appraiser and/or getting a second opinion. It is also possible that your island is worth more than you thought. If you purchased your island many years ago, or you live in a region such as the Caribbean which has seen prices rise drastically, it is very possible that you are sitting on a gold mine.

In summary, approach marketing your island with the same planning as if you were buying it, ask questions, be diligent and be honest. 

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Topics: Island Advice, Private Island Experts |

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