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Where to Market your Island

By Islomaniac | November 6, 2007

Many island owners choose to market their island(s) locally/regionally, and in some regions such as New Zealand you have to market your island to the local population first. However, for many island owners this approach is futile. Simply put, islands are too rare of a passion to sell locally, Private Islands Onlinethere simply isn’t enough interest. Fortunately for island owners there is the Internet. The amazing thing about the internet is it has provided prospective sellers with a revolutionary new way to market their island to an international market.

Nonetheless, the question many owners have is where do I market my island in order to optimize my international exposure. The short answer is you want to market your island on an international real estate website. When deciding to do this there are several avenues you can take. Some owners decide to advertise on luxury websites such as “Luxury Real Estate.” Sites like this one are great for providing international exposure to a large audience. However, it’s not without its pitfalls. Unfortunately these luxury websites are directed at a very small elite upper class who may or may not be interested in private islands. Therefore you are loosing out on potential buyers from all socio economic spheres. Furthermore, these websites are not targeted to people who are interested in islands therefore the chances of sellingVladi Private Islands your island are even further diminished.

Fortunately there is an alternative to luxury real estate sites. Websites like Private Islands Online and Vladi Private Islands are comprehensive websites that contain literally hundreds of islands varying in price from just a few hundred thousand dollars to upwards of 100 million. The additional advantage of these websites is that they are directly targeted at individuals who are interested in purchasing islands. A good friend once said to me “isn’t it difficult to sell your island when there are hundreds of other islands listed next to yours.” Although that is a logical assumption, the fact of the matter is that unlike in traditional real estate all islands are different, they are scattered across the globe, and they vary greatly in price and amenities’. In short since no two islands are alike you are guaranteed that in a sea of even thousands of islands yours will still retain its individuality.

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Topics: Island Advice |

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